Safal has its origin in the Fruit & Vegetable project established by NDDB in 1986 to undertake integrated marketing of horticultural produce under the brand name "Safal". In fact, the emergence of branded frozen vegetables in the country began with Safal.

The product portfolio has grown over the years to include a wide range of:

• Fresh fruits and vegetables - marketed through 300 F & V Booths in Delhi & NCR
• Frozen vegetables - Peas, Corn & Mixed Vegetable.
• Processed products like jams, Pickles , ketchups etc.
• Fruits Juices & Nectars : Orange, Mixed Fruit, Orange Apple, Mango, Grape & Guava.
• Today, Safal is the market leader in the frozen peas category with over 60% market share nationally with a turnover of Rs. 165 crores (including exports).

The unique IQF technology that ensures that each and every pea is frozen individually thus preserving the freshness and nutrition, which helps impart a taste closest to that of fresh peas, is what sets Safal apart from other brands.

Safal has a network of 300 exclusive retail outlets for selling these products in Delhi & NCR, supported by one of the most modern produce handling and processing facilities, located at Mongolpuri, New Delhi

• Designed to handle 1, 20,000 MT of fresh produce annually.

A state-of-the-art fruit processing plant was set up in Mumbai in 1996

• A 100% export oriented unit
• Produces fruit pulp for export to various countries like U.S.A., U.K., Middle East, Holland, Korea, Canada, Japan, Iran, Singapore, Germany, Russia
• Has gained reputation as a reliable supplier of superior quality products in the international markets and is supported by a marketing office in Rotterdam.